Use the tools to find the keywords that are working for your competitors in achieving high ranks. Use this information to fix the issue and improve your rankings. If the rank falls, you can also check the reason behind the downfall, such as competitors outranking your site, technical errors, etc.

Monitor Rank Positionsīy monitoring rank position, you can determine which keywords are working great for you. It helps you to identify best performing keywords that will increase your visibility. Using a keyword tracking tool, you can determine how well your keywords are ranking currently in the SERPs. There are a lot more reasons why you need these tools. These tools help you measure the performance of your SEO strategy and optimization efforts. Keyword management tools help you perform keyword research and data analysis, sort these keywords by groups, and manage them with ease to level up your SEO game. Some of these tools also come with features like geo-targeting, keyword suggestions, tracking for desktop and mobile search rankings separately, and more. Rank tracking tools help you track the rankings for multiple keywords over time on multiple search engines and URLs.

This article will cover these aspects in detail and introduce you to top rank tracking and keyword management tools to help you shape your SEO strategy and bring you better results. It helps you measure your site’s ranking on search engines, the effectiveness of your SEO strategy, what keywords are important for you, what needs to be improved, and so on. That said, keywords make an essential part of search engine optimization (SEO), and hence, you must know how they perform on the search engine results pages (SERPs).įor this, tracking keyword rankings and analyzing and managing keywords is important for an online business to grow. But if you have the right blend of SEO tools and strategy, it’s not that hard as well. Securing top ranks in search engines like Google is not easy.

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